Designers, engineers and decision-makers have a pretty significant responsibility to make the right decisions. From medical implants, to...

By only pursuing predictable, elementary design logic, you are missing a great opportunity to add value and differentiate from competitors.

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What's imperative to achieving truly great solutions? The application of human factors!

Consider this; if nothing in the world were designed, we would still be on the plains as hunter-gatherers. And it’s true!

For the innovators that are willing to take risks and pioneer new approaches, will be shaping the economies of our future.

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