2020, Habits Technologies
Between 2018 - 2020, I worked extensively with Habits Technologies, a Fintech startup based in Silicon Valley (US). From the brand identity and website to the design and build of their in-store kiosk, I have enjoyed collaborating on multiple areas of the development process.
They aim to simplify the payment process in stores, with the ability to order ahead and tap-and-collect. As well as enabling new customers to order from a self service check-out. You can find out more about their service and the website I developed here.
The first stage of the project was to develop the design of the kiosk. This began with the payment device and associated hardware. Due to the variety of environments the device is used, we kept the design relatively conservative, yet it still exudes a personality and reflection of the brand. The device is interchangeable with 3 stand variants, to suit different use scenarios. This includes a main kiosk stand, lightweight floor stand and a tabletop stand.
In order to develop the branding, we needed to determine the values of the company and which group of consumers it represented. We began with building consumer profiles, brand mapping and other techniques to develop a better understanding.
The chosen logo is an analogy of the business, with three elements representing the main stakeholders. Habits is empowering the merchants, and the merchants are empowering the consumer.
Developing the website was a big part of the project.The client required a page to demonstrate the service and its benefits to B2B customers. Since the technology is a new concept for most merchants, it requires effort to raise awareness. It was a challenge to distill the value proposition into concise copy and clear graphics. Please follow this link to take a look.
The latest stage of the project has been to develop a store-ready prototype. After 6 months of development, I designed and built a fully-operational kiosk. Its soon to be featured in stores around Silicon Valley, for the first consumer trials. The hardware, in combination with the Habits Technologies software, enable customers to pickup order-ahead items and browse the merchants catalogue. The NFC reader enables the user to tap their smartphone to acknowledge the order and collect in seconds.
The payment device and kiosk are independent components, so we began developing the device first. It took a lot of testing to realise a reliable electrical solution, for powering the device and LEDs. Once the hardware was defined, we could start designing the enclosure and kiosk.
Before committing to the final build, I made a 1:1 scale prototype in card, which helped to refine the usability and dimensions. Minor proportional improvements can be seen between the card prototype and the kiosk. Timelapse build process film to follow soon!